This article was contributed by Kevin J Borg, a few weeks into taking over the MMF CEO position. in this piece, he draws attention to the importance of the maritime sector for the Maltese industry which continued to serve the country even though the most challenging times of the pandemic. Mr Borg argues that too often maritime services are generally taken for granted and people tend to overlook the true strategic importance of the maritime operators that are represented by the MMF. As a direct representative of the main players in the national maritime transport industry, the Forum pledges for a consolidated common approach of all the stakeholders to face future challenges and offers itself as a point of reference to contribute its vision and expertise to the development of a national maritime policy and invites the policymakers to more active consulting with the Forum. The article first appeared in the Times of Malta and can be accessed on the following link.